Marketing Deathmatch: Yellow Pages vs. Google

Posted by on Oct 24, 2011 in Blog | 0 comments In the age of smartphones and online shopping, one has to wonder if traditional paper-bound Yellow Pages is becoming more and more irrelevant. Statistics show that two-thirds of people searching for local services use the internet over the Yellow Pages. Does that mean that Yellow Pages is dead? Well, it depends on what type of business you are in and the psychographics of your ideal customer...
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