Summertime on the brain?

It’s official…school is out and summertime is here! And the collective humming of air conditioning units around the country tell us that it’s time to break out the sunscreen and start hitting those beaches. Vacations are on everyone’s mind. It’s on mine, it’s on yours and it’s definitely on the minds of your customers and clients. So the question is…how do you keep your business humming along when most folks are out of the office enjoying their vacations or simply thinking about other, more fun things besides doing business with you?

Yes, they do love doing business with you but let’s face it…more important matters are on their minds right now…things like packing, swimming, eating barbecue and corn-on-the-cob. The best key to marketing your business during the summertime, or anytime for that matter, is to go with the flow. Speak on the things that are already on your customers and prospects minds. Uncover what they are most concerned about at that moment and tap into it for your next promotional event.

For example, people are getting ready for vacation so why not have a vacation themed promotion? Everyone thinks to highlight special sales for Mother’s and Father’s Day, but have you ever thought about sponsoring a summertime Tiki contest? The trick is to keep it fun and engaging, give your customers and prospects a compelling reason to take time out of their hectic schedules to do business with you.

Haven’t got a compelling reason? Then it’s time to start thinking. The better your reasons, the less likely you’ll have to compete with competitors for the business of your most probable purchasers. Take out a pen & pad right now and make a list of ten compelling reasons your customers should buy from you above no one else. Trust me, it’s a great exercise and will give you lots of momentum for your yearly marketing calendar.

What Are You Doing To Be Heard Above All The Noise And Deliver A Relevant Message?

You could also generate referrals during the summer months as well. It’s a smart, minimally intrusive way to stay in touch with your current and past clients, form new relationships and generate new business!

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