FOR IMMEDIATE RELEASE:

Local Small Business Owners Outsmart Competitors with Mobile Marketing

Tinley Park, IL – April 25, 2011 - Many small business owners naively intuit that in order to cut costs they must cut back on their marketing activities. However with rival businesses desperately grasping for each potential customer, it is more important that ever to have an efficient marketing strategy in place. So instead of eliminating marketing efforts business owners should in fact laser target their efforts towards the people who are most likely to buy from them rather than casting a wide net and wasting limited advertising dollars. Up until now, many may have thought that price kept it out of their reach.

As Yellow Pages and television commercials continue to decline in return on investment and collective eyeballs make the great exodus to social media and wireless platforms, mobile marketing enters the scene as the ‘new media marketing’ tool being used by small business owners to help them stay connected with customers via their mobile phones.

By running a mobile campaign business owners are marketing to their ‘probable purchasers’ 100 percent of the time. These are people who have given you permission to market to them with your special offers and insider deals by opting in to your text message campaign (ex. text ‘PIZZA’ to 55555). No other marketing medium can offer a business this degree of targeted marketing to a captive and interested audience. In fact, according to multiple analysts, over 97% of text messages are opened, as compared to 20% of emails. And over 83% of text messages are opened and read within the first fifteen minutes of being sent.

It’s crucial that business owners know precisely who they’re marketing to and how successful their campaigns are. They must keep themselves top of mind with their ‘probable purchasers’ on a consistent basis and nourish relationships that lead to the sale.

Why should local small business owners use mobile marketing? There are reportedly over 5 billion cell phone users vs. only 1.8 billion Internet users. Of these users, 51 Million use smart phones. More people have a cell phone than a television, computer, internet or any other media. Therefore, not utilizing this medium to speak to your customers would be a huge missed opportunity. A good mobile marketing agency will be able to develop a SMS (short message service) campaign at an affordable investment. With text messages running as low as $0.02 per click, it really is the most cost effective form of marketing today and gives local small businesses the competitive edge they need to thrive in a down economy.

K.Hill is the owner of Eclectic Design Studio, specializing in graphic design, website development and new media marketing, including mobile for small business owners. Operating out of her Tinley Park office, she helps small businesses and serial entrepreneurs get maximum mileage out of their marketing dollars.

To see how easily mobile marketing can work for your business, text DEMO to 41242 for a free preview.

Contact: K. Hill

khill[at]EclecticDesignStudio.net
7601 W. 185th Street
Tinley Park, IL
Ph: (888) 867-5756

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If you’d like more information about this topic, or to schedule an interview with K. HIll, please call (888) 857-5756 or e-mail at khill[at]EclecticDesignStudio.net