The Shotgun approach to marketing is when you market to the masses. Examples: TV and radio ads.

Sniper marketing is when you deliver your marketing message only to those most likely to want what you have to offer. Direct mail and web video marketing are two great examples of the sniper approach.

“Majority of businesses find that they simply receive a better return on their investment (ROI) of marketing & advertising dollars with the tactical approach of a sniper as opposed to the broader shotgun approach.”

So which approach are you using to market your business?

[courtesy of The Print Concierge]

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